Xavier Chardon has been named as the new head of European sales for the Volkswagen Passenger Cars Brand, effective January 1, 2012. He will be reporting directly to Christian Klingler, who serves as board member for sales and marketing for the Volkswagen Passenger Cars brand. He will be replacing Alain Favey, who will become the CEO of Porsche Holding. Wolf-Dieter Hellmaier, the previous CEO will be retiring.
Chardon began his marketing career in 1994 with Citroën Italy prior to joining the sales team of Citroën in France a year later. While in France, he served as regional manager responsible for Denmark and Italy before he became price and product manager for Western Europe in 1999.
He got more international experience from 2001 to 2007, serving as managing director in Germany and Denmark.
Later on, he became head of marketing and PR in France. He has been serving as managing director of Citroën in France since April 2009. Meanwhile, Alain Favey has been with Citroën from 1989 to 2009.
After holding different positions in marketing and sales, he became managing director in Belgium, Denmark, Italy, France and Great Britain. In April 2009, Favey joined the Volkswagen Group, serving as head of European sales for the Volkswagen Passenger Cars Brand.