Former Ferrari exec Jeff Curry to head Jaguar brand in North America

Article by Anita Panait, on August 7, 2013

Starting August 13, 2013, Jeff Curry will become part of Jaguar Land Rover North America as vice president of the Jaguar brand. Curry boasts of over 20 years in the automotive industry. Prior to his upcoming stint at Jaguar Land Rover North America, Curry was vice president of marketing at Ferrari North America. He was also e-mobility product manager at Audi of America.

When he assumes his new post, curry will report to Andy Goss, president of Jaguar Land Rover North America, Jaguar disclosed. Curry started career in public relations at Land Rover North America and was vice president of automotive marketing for XM Satellite Radio. Goss remarked that Curry is a major addition to their North American leadership team as the chief of Jaguar “at a time of tremendous opportunity for the brand."

Goss noted that Curry has “extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles." Jaguar posted a 25-percent jump in sales in the United States to 9,411 units, boosted by the popularity of the new F-Type. According to the Automotive News Data Center, combined sales of Jaguar and Land Rover in the US surged 31 percent year-on-year in July 2013 5,663 units, and jumped 15 percent year-on-year in the first seven months of the year to 36,445 units.

"Jeff Curry is a major addition to our North American leadership team as the head of Jaguar at a time of tremendous opportunity for the brand," said Andy Goss, President, Jaguar Land Rover North America. "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

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