Former Toyota president Eiji Toyoda passes away at 100

Article by Anita Panait, on September 17, 2013

Eiji Toyoda, Toyota Motor Corp.'s longest-serving president who helped steer the global success of the Japanese carmaker, has died due to heart failure. The younger cousin of Toyota founder Kiichiro Toyoda was 100. Toyoda was credited for having helped in turning Toyota from just a maker of Chevrolet knockoffs into a carmaker famous for its production efficiency.

It’s even more efficient than General Motors and Ford Motor Co. When he left Toyota in 1994, the Japanese carmaker was already building Corollas in the United States, had launched Lexus and had commenced a project that eventually resulted to the creation of the most successful hybrid vehicle, the Prius. Eiji Toyoda was one of five presidents to come from the Toyoda family. Toyoda became president of Toyota Motor Co. in 1967 and served for 15 years – the longest among the carmaker’s top leaders.

In 1982, Toyota Motor and Toyota Motor Sales Co. combined to establish Toyota Motor Corp., in which Toyoda was chairman until 1992. Following his retirement, Toyoda was made the company’s honorary chairman and honorary adviser. Under his leadership, Toyota was able to learn from GM and Ford about mass production of vehicles.

Toyota was also able to build at least 10 new plants and start exporting to a number of countries. The carmaker also institutionalized just-in-time production and built a reputation for manufacturing excellence. Toyoda stressed the importance of manufacturing concepts principal to Toyota's production methods like "kaizen" and "jidoka."

Topics: toyota

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries