Former Vw executive Adrian Hallmark to lead Saab’s global sales

Article by Christian A., on August 25, 2010

Adrian Hallmark, a former Volkswagen executive, takes on the role as Saab's executive director of sales immediately after it was announced. Hallmark is responsible for aiding Saab to recover from its near collapse earlier this year. He will report directly to Saab CEO Jan Ake Jonsson and he will be working from Saab's headquarters in Trollhattan, Sweden.

In a statement, Jonsson said that in the next 16 months, three new products will be launched -- the 9-5 sedan, the 9-4X and the 9-5 SportCombi.

Jonsson described Adrian's contribution to be vital in optimizing the sales of these new products. General Motors Co. had been poised to shut down Saab this year but instead, it agreed to sell it to Dutch supercar maker Spyker Cars NV. Meantime, Saab's 2009 sales dropped 58% to 39,903.

Last year, Saab built only 20,791 cars last year. But then again, it still isn't anywhere near this year's target of boosting output to between 50,000 and 60,000 units and to 120,000 units by 2012.

Hallmark, 47 years old, gets Saab's global sales operations from Knut Simonsson, who will remain Saab's brand and marketing executive director.

Topics: vw, saab, sales

If you liked the article, share on:

Pin It

Comments

Recommended

After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
We can already smell success for Opel, even if it had only recently inked its marriage with the PSA Group. The Insignia, being one of Opel’s best selling cars of...
by - March 23, 2017
The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
By 2020, Audi will be throwing out not just one but three fully-electric vehicles. One of which will be pitted against the BMW i8. This new information was revealed by...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries