Frank Trivieri, Volkswagen brand's executive vice president of sales, is leaving the German carmaker effective January 31, 2014, Volkswagen of America has disclosed in a letter to dealers ahead of the National Automobile Dealers Convention. Trivieri is leaving Volkswagen after a year in which the brand suffered a 7-percent drop while the US market grew 8 percent and during which his relationships with American dealers became strained.
US dealers ill-received the revised stair-step bonus program that Trivieri introduced in 2013, as dealers' ability to earn money on new-car sales became more dependent on their ability to achieve sales targets.
A copy of the VW letter informing dealers of Trivieri’s resignation was obtained by Automotive News. It was signed by VW of America COO Mark McNabb. "We would like to take this opportunity to thank Frank for his passion, dedication, commitment and for the numerous contributions he has made to the Volkswagen brand over the past 2.5 years."
Prior to joining VW, Trivieri served in General Motors, where his most recent job was as the carmaker's Canadian sales boss. He was recruited by former Volkswagen Group of America chief executive Jonathan Browning, who was recently replaced by Michael Horn, previously Volkswagen AG's global head of aftersales.