Fresh product and a focus on fuel economy boosting Ford’s sales

Article by Christian A., on August 29, 2010

Toyota's recall dilemma is not the reason for Ford Motor Co.'s increase in market share, according to Ford marketing boss Jim Farley. Rather, Ford's share climbed to 17.4% in the first quarter because of a fresh product and a focus on fuel economy.

A year earlier, Ford had posted a 14.7% market share, making this point increase as the biggest for any major player.

Consumer Web site Edmunds.com expects Ford to post a gain of about 26% from April 2009 to April 2010. For the first quarter, Ford's sales increased by 37% to 441,708 vehicles, giving the company a $2.1 billion profit, its fourth straight quarter of being profitable.

In an interview at the Beijing motor show last week, Farley said that Ford isn´t aiming for a market share goal. However, he would like to emphasize that the current expansion is a long-term sustainable trend.

Farley said that Ford has begun to take the lead when it comes to fuel economy in core segments. Farley clarified that as that's being done, new shoppers are being reeled in by its new products and their features.

In particular, Farley said that model revisions for the Taurus and Focus are being applauded. The brand also pointed to increased resale values and decreased incentive spending as contributing factors to the increase in market share.

Topics: ford, sales

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries