Fuel-efficient models to boost Hyundai’s sales in the coming months

Article by Christian Andrei, on February 4, 2011

As U.S. regulators prepare to impose stricter rules for automakers, Hyundai Motor Co. has started to reveal overall fuel economy ratings for its cars and light trucks based on monthly sales.

Hyundai aims to be able to offer the most efficient U.S. vehicle line. Based on U.S. Corporate Average Fuel Economy, or CAFE, guidelines, the models sold by Hyundai in January received an average of 34.7 miles per gallon of gasoline.

John Krafcik, Hyundai’s U.S. chief, said that its U.S. fleet averaged 34.4 miles per gallon in December and 31.7 in the 2009 model year, the latest period for industry data.

In an interview, Krafcik revealed that the company thought that sharing this information externally will aid policy makers and the general public since there’s plenty of discussion about big CAFE targets.

Automakers are being pressured to present more efficient vehicles and hybrid, plug-in and electric models due to oil price fluctuations and fuel-economy rules meant to reduce carbon emissions linked to climate change.

In the U.S., where Hyundai was the fastest-growing mass- market automaker last year, regulators are creating rules that may require vehicle fuel economy of 47 to 62 miles per gallon by 2025, compared with a requirement of 27.3 for 2011 models.

Dan Becker, director of the Safe Climate Campaign, a Washington-based group that lobbies for higher fuel-economy rules, said that this rejects the belief that consumers “don't care about fuel economy.” He said that Hyundai’s move to share this information is the first time that a company has done so. He said that he hopes that other carmakers will follow. [via autonews - sub. required]

Topics: hyundai, sales

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