Future of Vw Routan uncertain in the United States

Article by Christian A., on August 25, 2010

For Volkswagen to achieve its goal of becoming the world's largest automaker by 2018, it is revamping its US lineup. There are speculations that the Phaeton will make a comeback and that there is a new midsize sedan meant specifically for the US. However, it remains uncertain if the Routan minivan will remain.

In an interview with Dow Jones Newswire, VW spokesperson Jill Bratina said that no decisions have been made related to the Routan.

But she did admit that the minivan segment was significantly impacted by the economic downturn and has yet to fully recover.

Still, before fans of the quasi-German minivans throw up their hands and give up altogether, there is some semblance of hope. Routan's market share has remained a steady 4% during the downturn.

VW sees the potential of Routan's market share widening as model awareness increases. The Routan has a VW badge but it is actually built by Chrysler alongside the Town & Country and Dodge Grand Caravan minivans.

The Routan was one of the last projects of former CEO Wolfgang Bernhard, who also pulled the plug on North American sales of the VW Phaeton.

CEO Martin Winterkorn wants to bring the luxury car back to life, asserting that the decision to junk the Phaeton from the US lineup was short-winded, and that patience is required to establish a newcomer in the luxury segment.

Topics: vw, vw routan, minivan

If you liked the article, share on:

Comments

Recommended

Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
The Holy Trinity of hypercars may not be accessible anymore after being discontinued, but that doesn’t mean we won’t see any more hypercars in the future. What we know is...
by - June 26, 2017
Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries