Subaru’s chief designer claims that future models will appear much like the Viziv Concept. The shift to a more dramatic Viziv-inspired designed language is meant to help Subaru's vehicles stick out from the crowd. According to Osamu Namba, Subaru's global design chief, he likes several of the present design cues of the brand just like a hexagonal grille.
However, he aims to make even more radical features. Namba imagines the brand to take on a more high-tech appearance that would be similar to the Viziv concept’s design. He said that Subaru's traditional styling wasn’t able to make Subaru distinct enough. He said that he wants people to see the automaker’s headlights and recognize it as a Subaru.
Automotive News said that the major features that will be copied from the Viziv include its more prominent grille and bracket-shape headlights. These design elements are believed to be evident on the performance concept car that’s soon to arrive from Subaru.
It’s expected to be introduced at the New York auto show. Within the next few years, this new design language will be gradually seen in Subaru’s lineup.