Gayu Uesugi named as chairman of Mitsubishi Motors North America

Article by Anita Panait, on November 1, 2012

Mitsubishi Motors Corp. has appointed Gayu Uesugi as the new chairman of Mitsubishi Motors North America, effective Nov. 1, 2012. Uesugi had most recently served as the executive vice president and board member of Mitsubishi Motors, and serves as head officer of the carmaker’s product projects and strategy group.

Uesugi will be responsible for overseeing the development of a profitable product plan and growth strategy for the United States market, according to Mitsubishi chief executive Osamu Masuko.

As head officer of product projects and strategy group, Uesugi was in charge of corporate product strategy, cost control and purchasing. He had a major role in developing Mitsubishi's current product strategy that has resulted to profitable growth in emerging markets like Russia, China and Thailand.

The Japanese carmaker is hoping that Uesugi could use his experience to turn around its operations in the US, where Mitsubishi suffered a 30-percent drop in sales for the first nine months of 2012, in contrast to a 15-percent growth posted by the overall market. Uesugi’s appointment is the first since 2007 that Mitsubishi had a chairman for North America.

Yoichi Yokozawa will remain as chief executive of Mitsubishi Motors North America. In a statement, Masuko said that under Uesugi, Mitsubishi will also "begin a new initiative to further revitalize" its manufacturing plant in Normal, Illinois.

The carmaker is rushing to increase its overseas output and parts procurement to protect itself from currency exchange rates that have been undercutting its profit. Mitsubishi commenced assembling the Outlander Sport compact crossover at the Illinois plant in July. The carmaker initially plans to produce 50,000 units of the Outlander Sport every year, half of which will be sold in North America and the other half will be exported.

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries