Geely sets annual sales target of 2 million units by 2015

Article by Christian Andrei, on December 3, 2010

Geely Automobile Holdings aims to boost annual sales to 2 million units by 2015, and to double its market share in China, to 5.8%, according to Liu Jinliang, the group's vice president for sales and marketing.

Geely is the Chinese automaker that acquired Volvo last August. Geely, which is based in Hangzhou, Zhejiang, seeks to reach its sales target of 2 million vehicles per year.

Geely hopes to achieve this target by introducing over 40 new models based on 15 platforms under its three core brands, Emgrand, Gleagle and Englon, as well as by continuing to expand its dealership network nationwide.

Geely also seeks to differentiate its three brands further, based on different customer segments. For instance, it wants its Emgrand brand to produce mid to high end small sized cars. Liu Jinliang explained that there could also be mid and high end cars under the Englon brand.

This may mean that the Gleagle brand will be making low end, affordable vehicles. It could also be taken to mean that the company is unsure.

Geely has begun a project to reconstruct its dealership network in the second half of 2010. To date, it has rebuilt 140 out of 210 Emgrand dealerships. [via autonews - sub. required]

Topics: geely, sales

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