Geely sets annual sales target of 2 million units by 2015

Article by Christian Andrei, on December 3, 2010

Geely Automobile Holdings aims to boost annual sales to 2 million units by 2015, and to double its market share in China, to 5.8%, according to Liu Jinliang, the group's vice president for sales and marketing.

Geely is the Chinese automaker that acquired Volvo last August. Geely, which is based in Hangzhou, Zhejiang, seeks to reach its sales target of 2 million vehicles per year.

Geely hopes to achieve this target by introducing over 40 new models based on 15 platforms under its three core brands, Emgrand, Gleagle and Englon, as well as by continuing to expand its dealership network nationwide.

Geely also seeks to differentiate its three brands further, based on different customer segments. For instance, it wants its Emgrand brand to produce mid to high end small sized cars. Liu Jinliang explained that there could also be mid and high end cars under the Englon brand.

This may mean that the Gleagle brand will be making low end, affordable vehicles. It could also be taken to mean that the company is unsure.

Geely has begun a project to reconstruct its dealership network in the second half of 2010. To date, it has rebuilt 140 out of 210 Emgrand dealerships. [via autonews - sub. required]

Topics: geely, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries