Geely, an automaker based in China, will mark its entry in the UK with the arrival of its first batch of models towards the end of 2012. An agreement was reached between Geely International Corporation and the UK-based Manganese Bronze Holdings plc (MBH) to distribute new Geely cars in the UK. It is also tasked to supply components, to set up a dealer network and to offer an after-sales service.
This UK distributor operation is to be referred to as Geely Auto UK. MBH and Geely have already entered a deal to produce the London black cabs with the output for the UK market located in Coventry by The London Taxi Company, a division of MBH.
For the world markets, Geely will build the vehicles in China. According to John Russell, Chief Executive Officer of MBH, the company knows how successful Kia and Hyundai are in the UK but he is confident that its partnership with Geely will lead to “similar success in the future.”
The person heading the team that handles the sales, marketing, dealer development and distribution of Geely vehicles in the UK is Matthew Cheyne, Market Development Director of Geely Auto UK.
He said that the UK is the first major Western European country to receive Geely passenger cars. The first vehicles to be imported are the Geely Emgrand EC7, C/D segment sized four door saloons and five door hatchbacks.
At the outset, they will be available with 1.5 and 1.8 litre petrol engine options. However, Geely has prepared a broad range of models that respond to European requirements. Geely is aiming to produce at least one new model range each year for the next four to five years.