General Electric will not purchase 25,000 electric cars after all

Article by Christian Andrei, on January 9, 2013

General Electric is moving away from a plan unveiled two years ago to purchase buy 25,000 electric cars for its small army of fleet cars. Instead, it is considering other alternative fuel vehicles to better cope with the wide fleet requirements of GE. GE presently owns around 30,000 vehicles used by its own workers while around 1.4 million are for its fleet customers.

When interviewed by Bloomberg, GE’s corporate fleet-services chief strategy officer Deb Frodl said that it depends on the demand of its customers. Frodl explained that it’s not about choosing “winners and losers;” instead, it’s to cope with the various technologies available to suit different needs.

Nevertheless, it can’t be denied that electric cars have somewhat lost their popularity. GE is considering Ford’s natural gas pickup trucks and plug-in hybrids as well as Chevrolet’s hybrids. Frodl added that GE never meant to pick only one manufacturer since it has always “globally multi-sourced the fleet.”

Two years ago, there were limited options for efficient vehicles but now, even cars that run on gas have become highly efficient. He also said that range continues to be an issue. Many GE employees need to drive their fleet vehicles more than 100 miles daily. The Chevrolet Volt and Ford C-Max can accommodate this distance but the Nissan Leaf can’t.

Topics: ekectric car

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