General Motors filed a trademark for the Riviera name

Article by Christian A., on May 11, 2012

Buick’s choice of names for its new products is quite tricky because of the wide range of nameplates from its rich history. One example is Riviera, an intriguing historical nameplate that has actually been used recently too. This name was chosen for the 2007 Buick Riviera concept vehicle that made its debut in China. It never got the approval for production and it seemed that it won’t have much of a future.

However, it was discovered that General Motors has filed a trademark for the Riviera name, citing it to be used on automobiles. Before we jump to conclusions, it should be noted that automakers do fairly regularly trademark all types of names.

For example, Ford Motor Company has filed trademarks for almost all alphabetical "MK" names for their Lincoln brand even if it’s not likely that they will ever be used. But then again, GM has been more cautious with their trademarks. But actually, GM filed for the trademark last May 3. It’s not yet known which Buick model would have the nameplate.

Almost a year ago, GMI was informed that the brand was soliciting GM management to give authorization for a sporty coupe, which may be based on the rear-wheel drive Alpha platform.

It was hinted by a GM executive at the North American International Auto Show last year the Riviera will return in rear-wheel drive form. So far, no product is being planned. However, most of GM's product plans beyond 2015 are still preliminary and could still be revised. But if this car actually does get produced, it would likely be after the 2015 model year. [source: GMInsideNews]

Topics: gm, trademark

If you liked the article, share on:

Comments

Recommended

Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries