General Motors is offering a $50 map app for iPhones

Article by Anita Panait, on July 15, 2013

General Motors is now offering a $50 map app for iPhones that could be played on the dashboard touchscreen of a Chevrolet Spark. Timothy Nixon, chief technology officer of General Motors' OnStar service, remarked that historically, they had dashboard navigation systems, which could cost a driver around $1,500 or more.

Nixon quipped that such nav systems would not be able to “cut it anymore,” noting that the game has changed and “always-connected devices” have raised the bar.

Nixon’s view is just a restatement of the fact that carmakers’ expensive profitable in-car navigation systems are threatened are threatened by the increasing use of smartphone app to find their way on the road. The main reason for this is that while embedded nav systems run from $500 to over $2,000, many map apps come free of charge.

There is also the increasing popularity of social-networking map apps like Waze.  "Wazers" -- as the app's 48 million users dubbed themselves -- touch prompts on their smartphone to report traffic jams and accidents. Waze then re-routes them onto a faster path.

Its popularity has led to Google to acquire Waze Inc. for around $1.1 billion. Di-Ann Eisnor, head of Waze's business in the United States, remarked to Bloomberg in an interview that a free map app is considerable threat to expensive in-car nav system, on which consumers have to pay a lot of money. [source: automotive news - sub. required]

Topics: gm, iphone, app

If you liked the article, share on:

Comments

Recommended

In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
While the BMW M3 is making some noise in Abu Dhabi with its San Marino Blue outfit, Porsche on the other hand, is catching people’s attention in Dubai as the...
by - May 23, 2017
We first heard of the fifth generation SEAT Ibiza earlier this year, and last week, the company finally revealed the all-new Ibiza at the international launch in Barcelona. The new...
by - May 22, 2017
The aftermath of the Takata airbag recall still largely resounds in the automotive industry, as big automotive companies like BMW, Mazda, Subaru and Toyota were extensively hit with what is...
by - May 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries