General Motors make strides in China to promote Cadillac models

Article by Anita Panait, on April 24, 2012

General Motors Co. is marketing Cadillac in China in a simple yet unique way – by displaying a scale model of the luxury brand’s U.S. presidential limousine on a special pavilion in Beijing. General Motors Co. executives gathered in the China’s capital to celebrate the opening of the pavilion, also an effort to attract customers of other brands to Cadillac. 

GM’s marketing strategy in China involves letting people know of the Cadillac's 110-year heritage – which includes its role as the president's car. GM is currently preparing to push the brand’s luck in China, where Cadillac sales, consisting of around 30,000 vehicles, are only a tenth of Audi’s deliveries at 308,808 units.

The Chinese luxury car maker is currently ruled by Audi and other German brands. GM’s revitalized Cadillac thrust in China includes introducing new products, hiking domestic production and increasing the number of its sales outlets, with an aim to upsurge its sales in the Asian nation by at least 500 percent to be at par with it US sales by 2012.

 If GM succeeds in closing the gap between Audi and Cadillac, the US carmaker could be well assured that its lead against Volkswagen would be maintained. 

According to car industry analyst Michael Dunne, some Chinese may not like the U.S. but most of them admire and respect the power the country possesses. Being the owner of an American car is seen as an opportunity for them to experience that. Cadillac’s Chinese push is part of GM CEO Dan Akerson's plan to propel Cadillac as a top global brand as well as to circumvent the risk of declining sales of high-profit trucks.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries