General Motors making a big effort to differentiate the new Buick Verano

Article by Christian A., on September 6, 2011

The Buick Verano, a new front-drive compact sedan, will go on sale this fall. There is a wide variety of compacts available in the market today but what makes the Verano stand out is its styling. The same front-drive platform is used by the Verano and the Chevrolet Cruze but not a single exterior panel is shared between the two. The upscale features of the Verano are evident even in the base model.

But the most significant distinguishing feature in the Buick Verano from the Cruze and other compacts is its quietness. Noise and vibration are minimized by making changes on the transmission, air induction and exhaust.

Road and wind noise are lowered with the use of a dozen noise-reducing technologies fitted everywhere in the car. Buick revealed a partial list of these elements.

These include: (1) Triple-sealed doors to lessen exterior noise; (2) Acoustic insulation material positioned close to the front steel dash panel and below the hood to lessen engine noise; (3) Isolated chassis components to reduce vibrations when driving on irregular road surfaces; (4) Hydraulic suspension bushings and an isolated engine cradle for the reduction or elimination of vibrations; (5) Thicker window glass to lower window noise (5.4-millimeter-thick acoustic-laminated windshield and a 4.85-millimeter-thick acoustic laminated side glass); and (6) Numerous layers of acoustic insulation material in the doors to decrease the sound of wet-road sizzle.

The design of the Buick Verano is marked by a number of design cues that debuted on the Enclave and reinterpreted for the LaCrosse and Regal. These design cues include a detailed black chrome waterfall grille and blue translucent projector beam headlamps. Other design cues derived from the Enclave include chrome accents, portholes premium wheels and a tailored body-to-wheel relationship. The raking windshield and the sloping rear pillars are linked by an arching roofline.

As standard, the new Buick Verano is specified with large, 17-inch standard multi-spoke forged alloy sterling wheels in silver-finish, although two premium 18-inch wheel designs could be optionally availed. Design director Dave Lyon remarked that the new Verano reinterprets Buick's sculptural design language in a new size, inheriting the refinement of the Enclave and LaCrosse and taking them to a new level.

He added that the new Verano is laden with awesome proportions and sophisticated details that would make it look appealing even in the future. Customers could have their new Verano finished in any of available rich colors like Black, Claret Red Tintcoat, Cyber Gray Metallic, Mocha Bronze Metallic, Olympic White, Switchblade Silver Metallic and White Diamond Tricoat. Inside, the new Buick Verano provides a whole new level of convenience and comfort to its passengers, thanks to its supportive seats, soft-touch materials and metallic and wood trims.

It also features ambient lighting inspired by the LaCrosse. Buick offers both neutral and medium titanium colors for the interiors with leatherette/fabric seating surfaces. It also offers ebony, cashmere and the Choccachino color for leather-trimmed interiors.

In addition, the premium leather material used on the seats of the new Buick Verano is the same as on the LaCrosse. The infotainment display, climate controls and radio controls are accommodated in an integrated center stack that sits in harmony with the instrument panel. In an amazing manner, the flush-mounted components in the center stack feature a gap tolerance of less than 1 mm. The gap tolerance between the instrument panel and the door panel, meanwhile, is less than 5 mm.

Topics: gm, buick, buick verano

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