General Motors has appointed Alan Batey as global boss of the Chevrolet brand. Alan Batey will officially be GM's senior vice president for Global Chevrolet, a newly created post. He will also serve as GM's vice president of US Sales, Service and Marketing for Chevrolet, Buick and GMC. As chief of global Chevrolet, Batey will report to GM chairman and chief executive Dan Akerson.
As head of US Sales, Service and Marketing, he will report to GM North America president Mark Reuss. Batey will also become a member of GM’s Executive Operations Committee. Akerson has said that he intends to create clear accountability for the growth of Chevrolet and Cadillac, which he considers as GM's two "global brands."
With this intention, Akerson first named Bob Ferguson vice president for Global Cadilac in 2012, and recently, Batey as chief for global Chevrolet.
The move comes as Chevrolet rolls out 13 new or redesigned models in the United States this year and 12 more in international markets. Chevrolet has launched the redesigned 2014 Impala sedan in April and the redesigned 2014 Silverado pickup this month. The brand is set to roll out the 2014 Corvette Stingray this September. Chevrolet posted a 5-percent rise in sales in the US in the first five months of 2013 to 821,674 units.
The brand sold a record 1.2 million units in the first quarter of 2013. In a statement, Akerson remarked that Chevrolet is GM's mainstream global brand, and with the growth the carmaker is experiencing and the "barrage of new products" coming, the time is right to have a "single leader responsible for managing the brand around the world."