General Motors posted a 7-percent gain in sales in June 2013 in the United States, helped by strong demand for Chevrolet's pickups and small cars. The carmaker posted a 9-percent drop in fleet sales, but was able to offset it with strong retail sales, which surged 14 percent. GM executives attributed the decline in fleet sales to the timing of customer deliveries.
Chevrolet posted a 7-percent growth in sales in June 2013 to 193,460 units, which is its highest monthly result since September 2007. GM posted a 29-percent rise in sales of its Chevrolet Silverado pickup, which is its top-selling vehicle in the US.
According to GM, prices for the Silverado and GMC Sierra remained strong despite a selldown of the 2013 models, as it paves way for the redesigned 2014 models. GM said that the 2014 models -- launched in May --accounted for around 10 percent of the 59,827 pickups sold in June 2013. GM's overall pickup incentives remained almost the same as last year, while average transaction prices hiked by $1,300.
Kurt McNeil, U.S. sales operations chief, remarked that they are in a "pretty good place from an inventory standpoint and a production standpoint," on the pickup transition. Chevrolet also posted record sales for its Cruze compact, (up 73 percent to 32,871 units) and the Equinox crossover (up 14 percent to 23,645 units).
Strong sales for the nameplates were attributed to Chevrolet's incentive program implemented in May and June on both vehicles and the Malibu.
According to a memo to Chevrolet dealers, GM gave dealers $500 for every five units of Cruze, Equinox and Malibu on their lots as of May 1, 2013. Dealers could apply those in $250 increments, with a maximum of $500 for Cruze sale, $750 for Equinox and $1,000 for Malibu. Chevrolet sales boss Don Johnson attributed the Cruze's strong results to higher fleet sales.