Genesis to become a standalone luxury brand, says Hyundai

Article by Christian Andrei, on October 18, 2010

According to Hyundai's UK managing director Tony Whitehorn, it appears that Hyundai wants Genesis to become a standalone luxury brand, just like Lexus, which is owned by Toyota.

Whitehorn admitted that Toyota did a great job with Lexus in the United States, but it never took off in Europe. Now, Hyundai wants to see if the buyers will accept Genesis as an independent brand in Europe and UK.

Europe will be the first test, while the right-hand drive cars will be available in late 2012.

The Genesis brand will include three models. The Genesis Coupe, is a direct rival to the Nissan 370Z and comes with a 2.0-liter engine but also with a more powerful 3.8-liter V6 powerplant.

Genesis Saloon will take on the Mercedes-Benz E-Class and already won the North American Car of the Year in 2009.

The luxury limousing Equus will take on the Lexus LS and on the Mercedes-Benz S-Class. 'Lexus did a great job in the states, but it never really took off in Europe to the same extent,' said Whitehorn. 'But the premium route is certainly an interesting one and it's one that could work for us with the Genesis brand in the UK.' [via Autoblog UK]

If you liked the article, share on:


Login or Create new account to add a comment!


Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016
Soon, Fiat Chrysler’s Dodge brand will be ending the production of the Dodge Viper. So practically, the 2017 Dodge Viper will be the last Viper up for grabs. Gerry Wood...
by - October 25, 2016
Say hello to the fastest accelerating production car in the world: the new 2017 Tesla Model S P100D. Powered by a 100 kWh battery, this new model basically outruns almost...
by - October 25, 2016
Ever heard of the “Lynk & Co” automotive brand? Well, it is highly likely people haven’t. This is practically because this is new brand created by the joint venture between...
by - October 25, 2016
Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016