Genesis to become a standalone luxury brand, says Hyundai

Article by Christian A., on October 18, 2010

According to Hyundai's UK managing director Tony Whitehorn, it appears that Hyundai wants Genesis to become a standalone luxury brand, just like Lexus, which is owned by Toyota.

Whitehorn admitted that Toyota did a great job with Lexus in the United States, but it never took off in Europe. Now, Hyundai wants to see if the buyers will accept Genesis as an independent brand in Europe and UK.

Europe will be the first test, while the right-hand drive cars will be available in late 2012.

The Genesis brand will include three models. The Genesis Coupe, is a direct rival to the Nissan 370Z and comes with a 2.0-liter engine but also with a more powerful 3.8-liter V6 powerplant.

Genesis Saloon will take on the Mercedes-Benz E-Class and already won the North American Car of the Year in 2009.

The luxury limousing Equus will take on the Lexus LS and on the Mercedes-Benz S-Class. 'Lexus did a great job in the states, but it never really took off in Europe to the same extent,' said Whitehorn. 'But the premium route is certainly an interesting one and it's one that could work for us with the Genesis brand in the UK.' [via Autoblog UK]

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries