Global demand for ultraluxury sports cars will not increase in 2013, says Lamborghini CEO

Article by Christian Andrei, on November 14, 2012

Despite launching the all-new Aventador Roadster, Lamborghini CEO doesn’t expect an increase in the global demand for ultraluxury sports cars in 2013. According to Stephan Winkelmann, the European debt crisis and the slowing Chinese economy are the main factors. Moreover, Winkelmann also added that the Italian company will be very cautious for next year.

Still, Lamborghini will expand its business in markets such as Singapore and Hong Kong in order to make up to make up for slower sales in Europe and China. Lamborghini also opened its second dealership in India last April as the number of millionaires will double 2015. The good news is that the United States market, company’s largest, is recovering and as a result there is a waiting list of as long as 18 months for the Aventador.

Regarding the Urus SUV, the Italian manufacturer hasn't made the decision if it will build it or not. "This is a broader decision of the group, we hope it's going to come soon," the CEO said to Bloomberg. "To engage in such a project, it's adding a third model, and for us, this will be a huge step and huge investment."

Topics: lamborghini, ceo, sales

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