Global economy might kill Porsche’s entry-level roadster

Article by Christian Andrei, on November 15, 2011

Porsche CEO Matthias Mueller said that the state of the global economy will determine if the automaker will produce an entry-level roadster. He explained that if the car does get the green signal to proceed, it would likely start selling in the third quarter of 2014 at the earliest. In an interview with the Financial Times Deutschland, Mueller described the financial crisis as “real” and he believes that the company’s strategy would be affected by a “cooling of the auto industry.”

Mueller told Automotive News Europe earlier this year that it is evaluating if it will launch an entry-level roadster under the Boxster, a successor to the 550. He said that it’s possible that the company would put off making a decision until 2012. With a price of about 40,000 euros, this two-seater would stand as the cheapest model in its lineup.

This roadster, together with the new Cajun small SUV, is included in an attempt by Porsche to appeal to consumers that can’t afford its other models.

Mueller said that the premium segment could be affected by an economic downturn next year but he believes that even if it doesn’t introduce a small roadster, the company will still be able to double annual unit sales to 200,000 units by 2018.

Mueller added that Porsche will be able to meet its target with sales of the new 911 and Cajun, the growth in developing markets, and its expanding dealer’s network. [source: AutoWeek]

Topics: porsche, roadster

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