GM appoints Joel Ewanick as Global Chief Marketing Officer (CMO)

Article by Christian Andrei, on December 17, 2010

General Motors announced today that Joel Ewanick has been appointed Global Chief Marketing Officer (CMO), effective immediately. This means that Ewanick will now have responsibility for GM's global brands but he will also oversee key global auto shows and GM's corporate and brand marketing participation.

For those who don’t know, Ewanick joined GM in May and he will report to Akerson as while continuing to report to Mark Reuss, head of GM North America.

Ewanick was chief marketing officer for Nissan North America before joining GM. When he joined GM he named new advertising agencies for Cadillac and Chevrolet -- two brands that Ewanick says have underperformed in the market.

December 2010 marked the month when General Motors CEO Dan Akerson officially announced the employment of Joel Ewanick as global chief marketing officer of the company. In his announcement, Akerson acknowledged Ewanick’s ability to sympathize with the customer and to know exactly what they want from General Motors and its affiliate brands.

Referring to Ewanick as a “vocal advocate” of the company’s customers, Akerson expressed confidence in his capabilities to transform the global company’s marketing strategy. The CEO also said that Ewanick’s employment is a positive move towards GM’s adoption of a customer-oriented marketing strategy for its markets around the world.

As part of his global responsibility, Ewanick’s job description includes working and coordinating with regional GM presidents of all of GM’s affiliate brands, including Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall in their marketing efforts, as well as with entities that GM has entered into partnerships with.

Part of his work also includes marketing the brands through events participation, and ensuring consistent branding of all GM brands across the global market.

Press Release

GM Names Joel Ewanick Global Chief Marketing Officer

General Motors today announced that Joel Ewanick has been appointed Global Chief Marketing Officer (CMO), effective immediately.

"As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy,” said Dan Akerson, Chief Executive Officer. “In a short period of time, with his marketing acumen and creative leadership, Joel has proven to be a vocal advocate for the customer. He is the right leader to take GM’s marketing strategy to the next level."

As the single point for marketing working in close collaboration with the regional presidents, Ewanick will have responsibility for GM’s brands globally. He will ensure consistent global messaging for all brands including Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall. Ewanick will provide oversight for global brand enhancements in the markets in which they are sold and work in association with the regional presidents in countries where GM has partnerships and joint ventures. He will also oversee strategically important global auto shows and GM’s corporate and brand marketing participation with major global events.

Ewanick, 50, will report to Dan Akerson as Global CMO and continue to report to Mark Reuss, president, GM North America in his current U.S. marketing role.

Prior to joining GM, Ewanick was vice president of marketing, chief marketing officer for Nissan North America. Before joining Nissan in March, he served as vice president of marketing for Hyundai Motor America. During his three year tenure, Ewanick earned industry recognition as the most impactful automotive marketer in America; Automotive News’ 2009 Marketing All Star of the Year; Brandweek’s 2009 Marketer of the Year; and Forbes’ Chief Marketing Officer of the Year.

About General Motors – General Motors Company (NYSE:GM, TSX: GMM), one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM’s largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Russia. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.

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