General Motors announced today that Joel Ewanick has been appointed Global Chief Marketing Officer (CMO), effective immediately. This means that Ewanick will now have responsibility for GM's global brands but he will also oversee key global auto shows and GM's corporate and brand marketing participation.
For those who don’t know, Ewanick joined GM in May and he will report to Akerson as while continuing to report to Mark Reuss, head of GM North America.
Ewanick was chief marketing officer for Nissan North America before joining GM. When he joined GM he named new advertising agencies for Cadillac and Chevrolet -- two brands that Ewanick says have underperformed in the market.
December 2010 marked the month when General Motors CEO Dan Akerson officially announced the employment of Joel Ewanick as global chief marketing officer of the company. In his announcement, Akerson acknowledged Ewanick’s ability to sympathize with the customer and to know exactly what they want from General Motors and its affiliate brands.
Referring to Ewanick as a “vocal advocate” of the company’s customers, Akerson expressed confidence in his capabilities to transform the global company’s marketing strategy. The CEO also said that Ewanick’s employment is a positive move towards GM’s adoption of a customer-oriented marketing strategy for its markets around the world.
As part of his global responsibility, Ewanick’s job description includes working and coordinating with regional GM presidents of all of GM’s affiliate brands, including Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall in their marketing efforts, as well as with entities that GM has entered into partnerships with.
Part of his work also includes marketing the brands through events participation, and ensuring consistent branding of all GM brands across the global market.