GM, Audi and Jaguar Land Rover suspend sales in Russia over weak ruble

Article by Christian A., on December 21, 2014

General Motors, Audi and Jaguar Land Rover have suspended vehicle sales in Russia in order to lessen the effect of the weakening ruble, which has dropped by more than 40 percent drop since June. In the last few weeks, Russians were purchasing cars like Porsches to convert their savings into something tangible.

While that spelled sales for the auto industry, it actually was for worse since a weaker ruble ate through the profit from selling those vehicles. GM’s Russian unit said the carmaker suspended sales to dealers on Dec. 16 to “manage its business risk” as the ruble remains volatile. GM will deliver only vehicles -- Chevrolet, Opel and Cadillac models -- that have already been purchased at the agreed-on price.

GM has yet to announce when it would resume wholesale deliveries to dealers. Jaguar Land Rover suspended sales until Dec. 19 while Audi temporarily halted deliveries in Russia on Dec. 16. According to Aleksey Kozhukhov, a spokesman for Audi’s Russian operations, the luxury carmaker will resume sales in the country after setting a new price list in the near future.

Audi is also suspending output at its Kaluga plant from Dec. 22, 2014 to Jan. 12, 2015 for a regular holiday break. Arndt Ellinghorst, an analyst with Evercore ISI, remarked that the sudden drop in the value of the ruble is “causing major pain.”

He said that BMW might lose between EUR100 million ($123 million) to EUR150 million in earnings in the fourth quarter if the local currency drops to half its value.

BMW spokesman Nikolai Glies disclosed the luxury brand started reallocating cars to more attractive markets in early summer to trim its Russia-related risks.

Ellinghorst quipped that Daimler, Volkswagen, Renault and Hyundai could suffer from a larger impact. So far, vehicle sales in the country have dropped 12 percent.

If you liked the article, share on:

Comments

Recommended

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries