GM becomes the second major advertiser for X Factor

Article by Christian A., on June 1, 2011

Insiders told Advertising Age that General Motors Co. has signed on to be the second major advertiser to support Fox's "X Factor," the much awaited musical program.

Neither Fox nor GM has confirmed this report. It’s likely that this sponsorship will mean that a GM vehicle will be shown during episodes of the X Factor but won’t be promoted for the entire season. It will probably be similar to the setup that Coca-Cola, Ford Motor Co. and AT&T had with American Idol.

The first exclusive season-long sponsor of the program was revealed last January to be Pepsi. TV networks are currently busy with selling their ad inventory for this fall. In particular, this new musical show had been attracting a lot of interest.

Over 75% of new TV programs are expected to fail but what the X Factor has going for it is that it’s tremendously successful abroad and it’s expected to appeal to the wider family segment that watch American Idol.

In the past year, GM has been heavily promoting via TV ads. For instance, different Chevrolet vehicles have been seen in CBS's "Hawaii Five-0" and in "Men of a Certain Age" on Time Warner's TNT.

A source said that it’s likely that GM’s sponsorship for the "X Factor" will concentrate on one of its auto brands instead of the larger company

Topics: gm, advertising

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries