GM bets on MTV ads to attract new employees for the future

Article by Christian Andrei, on August 9, 2012

General Motors has been showing its ads on cable TV music channel MTV to attract new employees for the future. GM wants to promote itself as an innovative employer. In one of the latest pitches, a 360-degree flip was done by MTV stunt skateboarder Rob Dyrdek on a new Chevrolet Sonic.

This was also meant to boost the hip image of the Sonic among millennials who are probably not considering the Chevrolet models. But mostly, this spot is included in a bigger campaign for GM to be considered by the younger generation as an employer, according to Sean Vander Elzen, GM's senior manager for global talent acquisition.

At Center for Automotive Research's 2012 Management Briefing Seminars, Vander Elzen said that it hopes to get millenials to think of GM as “an attractive workplace." He said that the company requires people from various generations. He added that GM has been collaborating with MTV to come up with ideas to attract more millenials.

Around half of the 80 million people in the millennial generation are in junior high school, high school and college. Of course, these comprise MTV’s core viewing audience.

The cable channel has a marketing group named Scratch that has started to work with companies like GM to reach those MTV demographics. Vander Elzen, who had been an employee at GM's Saturn and OnStar subsidiaries, said that as GM rebuilds its workforce, its concern is on what the future holds for its professional employees and skilled workers. [source: Automotive News - sub. required]

Topics: gm, advertising

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Retired Formula 1 driver Jenson Button has just received his brand new McLaren MSO 675LT Spider. This was confirmed after McLaren Beverly Hills posted a picture on its official Instagram...
by - January 24, 2017
Ford and Toyota have come together in the hopes of standardizing their vehicles’ smartphone integration system. The open-source platform is said to compete with Google Android Auto and Apple CarPlay...
by - January 24, 2017
The race to autonomous driving has been dictated by the need to make the road safer and reduce the incidents of vehicle crashes. Several major carmakers in the world have...
by - January 24, 2017
The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries