GM buying more ads for the Corvette to attract younger buyers

Article by Christian A., on July 25, 2011

General Motors is taking efforts so that the younger market, a/k/a the millennials or the 11- to 30-year-olds that make up a segment that is growing quickly, will get to know its products. GM has launched an event at its Renaissance Center headquarters that will last about a week.

MTV personalities will host a series of seminars that will have experts and young people talking about how this group views cars and how they select brands. These seminars will also discuss their motivations and inspirations.

It’s estimated that 800 GM employees will attend, varying from the engineers and designers to those in marketing. GM said that it would be the first time that it has tasked this many employees to make a single buying demographic aware of its products.

John McFarland, senior manager of global strategic marketing at GM, said that this generation is the largest group that the company has seen. He explained that GM is working to understand this generation as a way for the company to improve its services.

A 2009 study by consulting firm Deloitte said that by 2020, the millennial generation will account for up to 40% of the car-buying market. Some of the sessions are: "Millennials Open for Business: A Look at an Enterprising Generation," and "Beyond Diversity: Millennial Identity."

If you liked the article, share on:

Comments

Recommended

British luxury automaker Aston Martin celebrates its new partnership with the Henley Royal Regatta sporting event by designing a one-off DB11 sports car that they recently revealed. The car explores...
by - June 28, 2017
The 2018 Dodge Challenger SRT Hellcat as we know, is the Demon's less powerful sibling, and there’s nothing wrong with that. But have you ever imagined how it would look...
by - June 28, 2017
Sorry Uber, but Handsome Cabs taxi company has something no one else can offer - a Lamborghini Huracan that can take their clients from Point A to Point B. This...
by - June 28, 2017
BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries