General Motors has added a week of production at its Chevrolet Cruze site in Lordstown, Ohio, this month to cater to increasing demand for the compact car in the United States, GM spokesman Annalisa Bluhm revealed. The site was originally set for a shutdown on the Aug. 26, UAW Local 1112 said on its Web site, is now scheduled to build cars "as normal" that week.
Bluhm remarked that sales for the Cruze have been brisk, and GM doesn’t want to lose momentum, leading it to decide to “abstain from taking the week off."
GM posted a 70-percent surge in sales of the Cruze in the US to 25,447 vehicles in July 2013, according to the Automotive News Data Center. GM likewise logged a 24-percent hike in sales of the Cruze in the US in the first seven months of 2013, compared to the carmaker’s overall sales increase in the same period.
But the Cruze’s seven-month gain is not the highest among top-selling compacts in the United States, since the Hyundai Elantra managed to post a bigger gain at 29 percent. Carmakers recorded a 10-percent jump in sales of compact cars in the US in the first seven months of 2013 to 1.32 million units, outgrowing the 8 percent-gain by the US auto industry.
GM executives disclosed earlier this month that Cruze stock was at a 50-day supply by the end of July, compared to its entire lineup’s 68-day supply. GM launched the Cruze in 2009, the year when it emerged from bankruptcy protection. GM has been building the current generation Cruze at Lordstown since September 2010.