GM CEO Dan Akerson sees a flat 2012

Article by Christian Andrei, on October 18, 2011

Dan Akerson, CEO of General Motors, expects to see flat industry-wide U.S. automotive sales in 2012. However, he also stated that the company may still be successful due to a low breakeven point, maintained partly by the new agreement with the UAW. Akerson's market outlook for 2012 is gloomier compared to those of various analysts.

However, he does not buy the forecasts of a sales-boosting incentive spree as Japanese competitors attempt to get back market share, which was lost during months of supply shortages. Akerson told Automotive News last week that the automaker anticipates industry-wide U.S. light-vehicle sales to be "flattish" in 2012 -- and that is only if the U.S. economy stays away from being affected by Europe's debt crisis, which he sees as the largest danger to vehicle sales and to the worldwide economy.

Akerson further stated that as they go into 2012, they are looking for some "kind of a repeat" of this year. For 2011, GM forecasts U.S. light-vehicle sales will be about 12.7 million or 12.8 million. He refused to estimate GM's share, but mentioned the carmaker has expanded its share this year. Even if industry sales next year are flat, Akerson stated that the company should continue to be solidly profitable and is situated to acquire more U.S. market share.

The company's share of the U.S. market increased to 20 percent from 19 percent through the first nine months of the year. Toyota's share dropped from 15.2 percent to 12.5 percent. Honda's share has gone down from 10.6 percent to 9 percent.

The new four-year deal that GM has reached with the UAW, which will increase around 1 percent annually to GM's labor costs, "preserved our breakeven point, which is critically important," the CEO said. GM has informed analysts it can make money even at a 10.5 million-unit U.S. sales pace, which is no less than 16 percent below the sales volume Akerson anticipates in 2012. [source: Autonews]

Topics: gm, dan akerson, ceo

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016