GM CEO vows world-class vehicle safety process

Article by Christian Andrei, on March 29, 2014

General Motors posted in YouTube five short videos featuring chief executive Mary Barra addressing the recent massive recall involving cars with faulty ignition switch. Each video carries unique but related titles like "Why the delay announcing the recall?" and "Is my car safe to drive?" In one of those videos, Barra vowed to implement a world class process for vehicle safety.

The YouTube videos are part of GM’s bid to limit harm to its image by reassuring the public that it will address its botched handling of the recall and avoid future safety issues. "I want to make it clear to our customers that you are our compass. You are at the heart of everything we do," Barra says in one video.

She also said that GM intends to make the recall as smooth as possible for affected customers. Barra also reiterated several of the messages she has delivered via communications with employees and the media. Barra assures customers that affected vehicles are safe to drive as long as they don't add objects to the issued key ring.

GM has remarked that added weight on the key ring might lead the switch to slip into accessory mode, resulting to engine shutoff and airbag deactivation. GM has admitted that its engineers found the issues as early as 2001 and that it took a long time before the carmaker issued a recall.

In one of the video, Barra said that the fact the recall took over 10 years indicates that the carmaker has work to do to improve its process. She added that an internal investigation will help the carmaker avoid future missteps. [source: TheDetroitNews]

Topics: gm, ceo

If you liked the article, share on:


Login or Create new account to add a comment!


We’ve seen quite a lot of intriguing stories in the age of Internet (where the most interesting part was revealed before the story unfolds). Some are from movies and novels...
by - October 26, 2016
Many people have long known that the new 2018 RS5 was being developed by Audi AG. Enthusiasts the world over were excited when a prototype was seen running on the...
by - October 26, 2016
It was only recently when BMW officially debuted the new 2017 5-Series Saloon (G30) online. At that time, this range revealed that it had driving dynamics that was the best...
by - October 26, 2016
Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016
Soon, Fiat Chrysler’s Dodge brand will be ending the production of the Dodge Viper. So practically, the 2017 Dodge Viper will be the last Viper up for grabs. Gerry Wood...
by - October 25, 2016