GM CEO vows world-class vehicle safety process

Article by Christian Andrei, on March 29, 2014

General Motors posted in YouTube five short videos featuring chief executive Mary Barra addressing the recent massive recall involving cars with faulty ignition switch. Each video carries unique but related titles like "Why the delay announcing the recall?" and "Is my car safe to drive?" In one of those videos, Barra vowed to implement a world class process for vehicle safety.

The YouTube videos are part of GM’s bid to limit harm to its image by reassuring the public that it will address its botched handling of the recall and avoid future safety issues. "I want to make it clear to our customers that you are our compass. You are at the heart of everything we do," Barra says in one video.

She also said that GM intends to make the recall as smooth as possible for affected customers. Barra also reiterated several of the messages she has delivered via communications with employees and the media. Barra assures customers that affected vehicles are safe to drive as long as they don't add objects to the issued key ring.

GM has remarked that added weight on the key ring might lead the switch to slip into accessory mode, resulting to engine shutoff and airbag deactivation. GM has admitted that its engineers found the issues as early as 2001 and that it took a long time before the carmaker issued a recall.

In one of the video, Barra said that the fact the recall took over 10 years indicates that the carmaker has work to do to improve its process. She added that an internal investigation will help the carmaker avoid future missteps. [source: TheDetroitNews]

Topics: gm, ceo

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries