GM CEO wants Opel Adam and Cascada with a Buick badge for the US

Article by Anita Panait, on June 26, 2013

General Motors chief executive Dan Akerson bemoaned a decision made before its collapse in 2009 to develop the Opel Adam minicar and the Opel Cascada convertible only for the Chinese market but not for the United States. He is practically wishing for these models to come to the US. During an investor conference at GM's suburban Detroit proving grounds, Akerson said that the addition of the Opel Adam and Cascada would help Buick in the US and in China "in terms of demographics."

Opel rolled out the Adam hatchback to showrooms in Europe in January 2013, targeting it on fans and enthusiast of the Fiat 500 and Mini Cooper. The Opel Adam carries a tag of EUR11,500 ($15,350). The Opel Cascada, meanwhile, sits on the same platform that underpins the Buick Verano compact sedan. The two-door, four-seat convertible carries a price of EUR24,945 ($33,300).

GM Vice Chairman Steve Girsky told Automotive News at the Geneva auto show in March 2013 that the Cascada convertible is an "expensive" halo car that "would have to be amalgamated for the US, which adds cost and complexity." GM executives continue to indicate a new nameplate for Buick's lineup in the US.

The brand's US lineup was reinforced by two new nameplates in the past 18 months -- the Verano sedan and Encore small crossover. GM North America President Mark Reuss told Automotive News in May 2013 that Buick is ready for "something special," citing a convertible, a coupe or a flagship sedan as potential fresh product.

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries