GM considering adding a coupe to Buick’s lineup

Article by Christian Andrei, on August 27, 2010

The latest reports from Autonews, indicate that General Motors is considering adding a coupe to Buick's lineup. "Buick definitely needs more product in the pipeline.

My role is really being a zealot for getting Buick more youthful, more spirited and probing ideas [for] coupes, more expressive vehicles.

That is really my job." said John Cafaro, director of design for Buick and Chevrolet in an interview last week at the Chicago Auto Show.

So far, five models, sedans and crossovers were approved for Buick: the redesigned LaCrosse went on sale last fall, the 2011 Regal will go on sale this spring, a small sedan based on the Chevrolet Cruze will go on sale in 2011 while the Lucerne will be dropped in a year or so.

The manufacturer has also the Enclave but a small unnamed crossover will arrive either later this year or sometime next year.

"Buick is kind of going through what Cadillac went through" when it reinvented itself, he said. "Cafaro said: 'What we are doing is not working. Our customers are dying off. We have to carve a new image.' That is where Buick is right now." "A coupe is definitely where you say, 'I'm back.' " added Cafaro. [via autonews]

Topics: gm, buick, lineup

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