GM considering Buick flagship sedan to take on the Lexus LS

Article by Christian A., on August 27, 2010

GM InsideNews reports that General Motors is considering a Premium Zeta-based Buick flagship for North America that will rival the Lexus LS. Last June, GMI clarified rumors about the status of a Cadillac flagship sedan, revealing that Cadillac is considering a Premium Zeta-based sedan to be its flagship sedan.

The latest GMI report states that the GM board of directors recently approved preliminary design work for the Buick flagship sedan. But unlike the Cadillac sedan, the Buick sedan doesn't have the green light for production yet.

So far, it has gotten the approval for management and product development with limited resources. This car is still in its infancy stage and not much is known about it. However, sources say that GM's design studio looks at this design to be "very hot."

Buick already has a flagship sedan on the Zeta platform in China. The current Park Avenue sedan had been given a mild facelift and it is expected that a total replacement on Zeta will arrive in two years.

The proposed sedan would be markedly different from the Chinese Park Avenue. GM has yet to clarify however, if this new sedan will ultimately replace the Chinese Park Avenue as well. Sources reveal that the Buick flagship is designed to compete directly with the Lexus LS, while the Cadillac flagship would rival the BMW 7-Series.

Since GMI's report in June, it has gotten further confirmation that since more funding has been released, work on the Cadillac flagship is continuing. Products stemming from Holden's variants of the Zeta platform are not easily made in North America.

GMI sources said that these two sedans will use a variant called "Premium Zeta" and that it is meant for North American production. Both programs have yet to choose a production location but it is widely believed that GM's Lansing Grand River and Oshawa, Ontario facilities would be good matches. [via gminsidenews]

If you liked the article, share on:

Comments

Recommended

All is set for the unveiling of the comeback model for Fisker Inc., founded and led by well-known automotive designer Henrik Fisker. For those who are following Fisker’s latest and...
by - April 27, 2017
Numerous images were leaked at the end of last year. While we’re privileged to have received hints about the anticipated BMW M5 F90, it didn’t give us a full and...
by - April 27, 2017
Nissan revealed that the new 2017 Rogue Sport crossover will be priced in the U.S. market at $21,420. Specifically, this is for the front-wheel drive version of the Rogue Sport...
by - April 26, 2017
Remember the E30 BMW M3? Yes, the one from 1990. If you remember it right, it was also the company’s most iconic car and probably one of the best BMW...
by - April 26, 2017
Ferrari is cooking up something interesting for us. The last time they released the 488 GTB was two years ago, followed by a 488 Spider and several versions of it....
by - April 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries