GM considering Buick flagship sedan to take on the Lexus LS

Article by Christian Andrei, on August 27, 2010

GM InsideNews reports that General Motors is considering a Premium Zeta-based Buick flagship for North America that will rival the Lexus LS. Last June, GMI clarified rumors about the status of a Cadillac flagship sedan, revealing that Cadillac is considering a Premium Zeta-based sedan to be its flagship sedan.

The latest GMI report states that the GM board of directors recently approved preliminary design work for the Buick flagship sedan. But unlike the Cadillac sedan, the Buick sedan doesn't have the green light for production yet.

So far, it has gotten the approval for management and product development with limited resources. This car is still in its infancy stage and not much is known about it. However, sources say that GM's design studio looks at this design to be "very hot."

Buick already has a flagship sedan on the Zeta platform in China. The current Park Avenue sedan had been given a mild facelift and it is expected that a total replacement on Zeta will arrive in two years.

The proposed sedan would be markedly different from the Chinese Park Avenue. GM has yet to clarify however, if this new sedan will ultimately replace the Chinese Park Avenue as well. Sources reveal that the Buick flagship is designed to compete directly with the Lexus LS, while the Cadillac flagship would rival the BMW 7-Series.

Since GMI's report in June, it has gotten further confirmation that since more funding has been released, work on the Cadillac flagship is continuing. Products stemming from Holden's variants of the Zeta platform are not easily made in North America.

GMI sources said that these two sedans will use a variant called "Premium Zeta" and that it is meant for North American production. Both programs have yet to choose a production location but it is widely believed that GM's Lansing Grand River and Oshawa, Ontario facilities would be good matches. [via gminsidenews]

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