GM dealer salespeople key to pitching 4G LTE feature in new models

Article by Christian A., on July 8, 2014

General Motors has commenced offering 4G LTE high-speed Internet connectivity across most of its vehicles this summer. To better pitch the technology to customers, GM dealers have to rely on their own salespersons. Joel Bell is a certified technology expert at James Wood Autopark in Decatur, Texas.

His role does not only entail training sales staff on the technical guts of the 4G platform, but also involves teaching them to pitch the technology feature to customers.

He remarked that such feature should be well pitched to people who want to stay connected. The offer will be the industry's broadest deployment of embedded 4G LTE technology, which will be delivered via OnStar.

The only other carmaker offering 4G service was Audi on the A3 sedan. Terry Inch, OnStar's chief executive officer, remarked that the role of the dealership salesperson is key to GM using the feature as a competitive differentiator against rivals.

He added that are being urged to plug 4G in their sales pitches instead of cramming it into the car-delivery process. Inch said that they want those already have the relationship with customers to be the subject matter experts.

GM estimates that around 50,000 employees from 4,300 dealerships underwent online training to help customers pair devices and to preach the advantages of a fast, built-in connection.

The technology's main feature is a Wi-Fi hot spot that can be paired up to seven wireless devices. Inch said that establishing the 4G connection is simple, similar to pairing a phone or tablet with a Wi-Fi connection at home.

He added that sales personnel must be ready to answer questions on which monthly subscription plan would be suitable for a customer. Plans range between $5 and $200.

Topics: gm

If you liked the article, share on:

Comments

Recommended

Another day, another record. Is the new Dodge Challenger SRT Demon the fastest car to date? According to some sources, the Dodge Challenger SRT Demon had just beaten the Tesla...
by - April 24, 2017
Following in the footsteps of the McLaren 570S, 540C and 570GT is the newest addition to the McLaren Sports Series -- the roofless 570S Spider. McLaren 570S was rolled out...
by - April 24, 2017
The British automaker Lotus is noted for releasing low production, limited editions of its sports car lineage. Now the Hethel-based automobile manufacturer is back at it again with its latest...
by - April 24, 2017
Earlier this week, the revamped 2018 Mercedes-Benz S-Class was revealed ahead of the 2017 Shanghai Auto Show. As expected, Mercedes Benz’s flagship model is now offered in several variants including...
by - April 24, 2017
Well, this is clearly not good news for everyone. Ever since the new BMW M4 CS rolled out in Shanghai last week, several reports about its limited production have quickly...
by - April 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries