GM delays by about three months the US launch of the Chevrolet Cruze

Article by Christian Andrei, on August 27, 2010

The US launch of the new Chevrolet Cruze small car was moved to a date three months later, according to a General Motors' spokesman. It was originally slated to be launched in April but it now appears that the earliest that it could be set is in July.

The Wall Street Journal had a chat with GM spokesman Klaus-Peter Martin who said that the move was "to ensure a flawless launch" as well as to make sure that the potential customers would be presented with an array of available options, including a variety of fuel-efficient engines.

The Cruze is designed and built for markets outside North America by GM-Daewoo.

It is already on sale in Europe (as a Chevrolet) and Australia (as a Holden). Martin said GM had been moving ahead of the normal launch schedule so that it would be able to start building the Cruze this April. He said the automaker had "decided not to compress the program timing."

Another tidbit that was divulged to the WSJ was that GM plans to build the US Cruze in Lordstown, Ohio.

It's notable that the three-month delay would prevent the Cruze from participating in the beginning of 2010's summer selling season. 

Many eyes are on the Cruze since it launches in a segment where GM has often been seen as uncompetitive. The Cruze replaces the Cobalt in North America.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries