GM does away with chrome, starting with 2015 Cadillac Escalade

Article by Anita Panait, on October 31, 2013

Chrome sure does add to the glitter and perceived value of a car -- but that was years ago. In fact, the 2015 Cadillac Escalade, which is historically chrome-laden -- is now sporting none of this shiny and bright metallic finish. Instead of chrome, the 2015 Escalade features flat-finish brushed metal and aluminum.

Clay Dean, executive director of Cadillac advanced design, remarked in August, while showing off Cadillac's Elmiraj coupe concept, that "chromes are so yesterday." He remarked that natural-finish metal, titaniums, brushed aluminums are cleaner and more elegant. According to Dean, toned-down metals are more versatile, since they enable vehicle designers to tinker with subtler contrasts between the metal and paint finish.

He remarked that darker metallics can be employed to "get very aggressive or very sinister" on a performance vehicle line like the Cadillac's V series. As for using chrome, Dean just said "We've been there," adding that there is a "more genuine way of showing natural metals."

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