GM executives not holding back on talks over next-gen Chevrolet Malibu

Article by Andrew Christian, on December 24, 2014

Executives at General Motors are already talking about the next-generation Chevrolet Malibu even around year before it is rolled out to the market. Typically, auto executives publicly discuss a future model closer to its launch, simply because it may affect the enthusiasm as well as demand for the current iteration.

In case of the Malibu, however, GM executives don’t worry about dampening the demand and enthusiasm for the current version, as its sales and market share has been in decline since its redesign for MY2013. So far this year, Malibu sales Chevrolet has been trying to revive Malibu sales by offering $3,500 in cash discount and a $189-per-month, $1,369-down lease, according to Kelley Blue Book.

The Malibu has been considered as the weak link in Chevrolet’s product lineup and GM is hoping the next-generation model would fix that weakness. With such situation, GM has been in a hurry to roll out the next-generation Malibu to market about a year from now – which would be faster than the usual cycle for the carmaker. Aside from that, GM executives are already raring to talk about the next Malibu.

"We've got our act together here on the midsize-car segment," Mark Reuss, GM's product development chief, said while showing an image of the next Malibu during an investor presentation in October. Back then, Reuss vowed that the next Malibu would have "groundbreaking design but also groundbreaking technology."

During the same conference, GM chief financial officer Chuck Stevens remarked that the next iterations of the Malibu and Cruze would cost less to build but command higher transaction prices that should result to around $800 million in improved variable profit in 2016. Not to be outdone, GM global design chief Ed Welburn told Automotive News in an interview this month that the next Malibu will "make a significant statement" with "a very passionate design."

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016
Earlier this year, Aston Martin wowed the world with a stunning concept car – the Vanquish Zagato. The concept made its first appearance in May during the Concorso d’Eleganza Villa...
by - September 7, 2016
Lamborghini has always been known to be the home to exotic supercars. The Italian automaker’s production facilities have hosted uniquely designed and powerful show-stopping supercars. It all started with the...
by - September 5, 2016
Have you ever heard of the name Kris Singh? If you’re passionate about cars, you’ve probably come across this name at some point while you scour reports about the latest...
by - September 2, 2016