GM expects Cadillac to grow 40% this year in China

Article by Christian A., on July 7, 2014

General Motors is expecting Cadillac to hike its sales in China at least 40 percent in 2014 to 70,000 units, as it ramps up local output in the largest auto market in the world, GM China Vice President John Stadwick told Reuters in an interview.

GM’s luxury brand saw its sales in China jump 72 percent in the first half of 2014, outpacing the 32-percent growth in the country’s premium vehicle market. He remarked that Cadillac’s presence in China will be a key to its goal of becoming a global brand.

He remarked that GM’s leadership is providing focus to make sure Cadillac does it right in China. McKinsey & Co has forecast that China may overtake the United States as the largest market for premium cars. To boost growth in China, GM is bound to unveil a second Cadillac model in August that will be produced in the country.

GM will also announce a third Cadillac model early next year, Stadwick divulged. GM is focusing on local production to avoid high import taxes, thereby allowing Cadillac to be priced more competitively in China against German premium brands BMW, Audi and Mercedes-Benz.

The German brands all have local productions in China. Stadwick quipped that Cadillac believes in building where it could sell, which means there will be fewer imported and more locally built Cadillacs in China in the future.

He noted that the strategy provides Cadillac an advantage against rivals who don't have local output, like Lexus. Lexus has no plans to build cars in China due to its emphasis on quality, according to Lexus chief Tokuo Fukuichi.

Topics: gm, cadillac, china, sales

If you liked the article, share on:

Comments

Recommended

Nissan revealed that the new 2017 Rogue Sport crossover will be priced in the U.S. market at $21,420. Specifically, this is for the front-wheel drive version of the Rogue Sport...
by - April 26, 2017
Remember the E30 BMW M3? Yes, the one from 1990. If you remember it right, it was also the company’s most iconic car and probably one of the best BMW...
by - April 26, 2017
Ferrari is cooking up something interesting for us. The last time they released the 488 GTB was two years ago, followed by a 488 Spider and several versions of it....
by - April 26, 2017
After launching the latest version of the BMW M550i xDrive, the German carmaker is now introducing its diesel counterpart -- the new M550d xDrive (G30/G31). Available either as a sedan...
by - April 26, 2017
A lot of news has been going around about the 2018 Dodge Challenger SRT Demon lately, and people are arguing whether the 840 horsepower vehicle by Fiat Chrysler should be...
by - April 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries