GM expects to hit its production target of 40,000 Volts for 2012

Article by Christian Andrei, on August 20, 2012

In the U.S., 10,666 Chevrolet Volts were sold from January to July 2012. This indicates that General Motors is on course to sell about 19,000 for 2012. In Europe, 2,861 units of the Ampera (the Volt’s sibling) were sold this year through June. LMC Automotive said that GM recently started to sell the car in China. So far, 18 Volt units have been sold in the country.

GM said that it has a production target of 35,000 to 40,000 Volts for 2012. It’s quite shocking that GM has predicted Volt sales since it has indicated in the past that it won’t do so anymore. But actually last June, GM CEO Dan Akerson announced a target for the Volt. Akerson said that GM won't reach its earlier production target of 60,000 Volts this year, which include 15,000 for export.

Akerson and GM had decided last January not to aim for this goal anymore. The industry is attempting to measure the demand for electrified vehicles, and is closely monitoring Volt sales as an indicator.

Before a House subcommittee early this year, Akerson said that the Volt has turned into a "political punching bag." There have been calls for the car to fail so it’s likely that any reports about Volt sales not meeting expectations will draw criticism and a lot of negative attention. This is what happened last year when it became clear that GM would not reach its U.S. sales goal of 10,000 Volts.

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