GM facing a lawsuit for unauthorized use of the Einstein’s image

Article by Christian A., on August 27, 2010

General Motors Co. faces a lawsuit for unauthorized use of the Albert Einstein's image in an ad for the GMC Terrain. The owner of Einstein's publicity rights, the Hebrew University of Jerusalem, filed a suit against GM in US District Court in California last week for over $75,000.

The university claims that GM fraudulently used the likeness. Before Einstein died in 1955 at the age of 76, he had willed his publicity rights to the school.

Since GM had emerged from bankruptcy last summer, it had sought to make its marketing campaign as ideal as possible. 

But very recently, Chairman and Chief Executive Ed Whitacre Jr. got flak for allegedly stretching the truth in a recent commercial by stating that its federal loans had been repaid. Actually, GM made the payment using unspent loan funds and the government still does own 61% of the company.

Earlier this month, GM hired a new marketing guru and Chevrolet's advertising agencies have been changed twice in the past few months.

John T. Brooks, a partner with Chicago law firm Foley & Lardner LLP who specializes in estates and trusts, said that GM may have thought that Einstein is dead and his rights are all in the public domain.

On the other hand, Ryndee Carney, GM's spokeswoman, said that GM paid for the right to use the Einstein image from a "reputable firm," which gives clients the right to use the images. [via detnews]

Topics: gm, lawsuit

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries