GM gives three-day test drives with the 2012 Sonic for exerting your social influence

Article by Christian Andrei, on December 5, 2011

Do you want to test-drive the 2012 Sonic as a “perk” for exerting your social influence? You can do just that if you have a "Klout score" of at least 35. General Motors’ volume division has teamed up with Klout, the service that gives a rate and a rank to a person's "social influence." This is the second time in 2011 that the two companies have come together. Earlier this year, they partnered to promote the Chevrolet Volt, its $40,000 plug-in hybrid.

Klout runs a type of sampling program for the Web 2.0 era. The samples or “perks” may be software or coffee but in this case, the 2012 Sonic may be driven for three days. Klout is being paid by Chevrolet an unknown amount to arrange three-day loans of the 2012 Sonic, its American-made subcompact. The program started last November but runs only until Dec. 14.

Chevrolet spokeswoman Cristi Vazquez said that 20 Klout participants were able to drive the Volt. All except one posted favorable blogs about the car. Those who participated generated around 2,000 tweets. Vasquez revealed that before the middle of December, 139 drives would be offered in Chicago, New York, Atlanta, Dallas and San Francisco.

Four or five Sonics will be provided in each of these five cities. Vasquez said that doing this is effective at disseminating the message. She said that “the best way” for people to change what they think about the company is to let them try the car themselves. In November, Sonic sales totaled 4,496. It was launched in the fall. To date, GM has sold 10,035 Sonics.

Exterior Design

Chevrolet Sonic, whether in the sedan or five-door model, is a reflection of stability, refinement, and power from every angle. The car conveys a strong performance with its wheels-at-each-corner proportion and its wide and planted stance. The Sonic also features raked body lines that give it an impression of movement even when it is not running.

The car's motorcycle-inspired headlamps, its fender flares, its dual-element front grille, and its round tail lamps blend together perfectly to give it an aggressive appearance and a global aesthetic -- both of which are distinctive Chevrolet design elements.

Sonic's hood has a leading edge forming a character line right above the round headlamps. It smoothly flows toward the sleek side profile, which is mainly characterized by a high beltline, a low roofline, and uninterrupted body side lines. You can also see side mirrors that carry a similar shape as the car itself and that smoothly disappear into its profile.

Sonic sedan and five-door, however, are distinctively different models. The former has a notchback profile with a more mature and upscale presence, while the latter features a tight, two-box shape and aggressive diving character lines. Sonic's five-door model also appears like a three-door hatch at first glance because the handles for its rear door are discreetly positioned in the car's C-pillar area. Additionally, the five-door's rear part carries non-traditional details that include exposed motorcycle-inspired tail lamps.

The quality of the Chevrolet Sonic is reinforced by the attention given to its details, which include its chrome grille surrounds and its honeycomb grille inserts in matte black. It also has a range of large-sized wheels, including 17-inch alloy ones, that reinforce the car's athletic personality.

Interior Design

The car's cabin complements its exterior with its detailed instrument cluster, which boasts a round analog tachometer that's set in an asymmetrical LCD readout and has a digital speedometer display. The car also has a mid-instrument panel surface, which seamlessly flows into the upper doors and which you can get in either dark titanium or brick color, both with a premium low-glass finish.

Moreover, its automatic shift knob has a cobra head design and a manual shifter knob comes in chrome finish. The car also has tubular outboard climate outlets that protrude from its instrument panel surface.

The Chevrolet Sonic's interior also includes storage compartments found at the center stack and doors. What's more, its rear seats can be folded flat if you are loading larger items into the car. Meanwhile, it has standard front bucket seats as well as heated front seats.

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