GM has trouble in keeping up with the demand for the Buick Regal

Article by Christian Andrei, on October 7, 2010

The demand for the General Motors Co.’s turbocharged 2.0L Ecotec-equipped Buick Regal has been so high that the company has had difficulty coping with the orders for the base models in the US.

Production of this model was launched earlier this week at its plant in Russelsheim, Germany. The model’s portfolio will be expanded with the arrival of the turbocharged Regal in showrooms in late November.

A higher-output version of the 2.0L turbo will go in the Regal GS performance model due in 2011. Christopher M. Ayotte, marketing manager for the car, said that the demand for the Regal in the US has been outstripping inventory.

He added that receptivity in the market has been “amazing.” At the International Motor Press Assn. Test Day event, Ayotte said that dealers are asking for double what the company can provide in their monthly reorders.

Ward’s data indicate that at the end of July, GM held 5,920 units in the US, equivalent to an 87-day supply for Regal. He said that the average Regal transaction price is a little over $28,000.

The car is priced between $26,995 and $31,780. The turbocharged version has a starting price of $29,495, while a fully equipped car costs $35,185. Ayotte added that the Regal has a 40% conquest rate, with customers coming out of midsize luxury cars from brands including BMW and Audi. [via Ward's Auto]

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