GM hikes Buick Encore production on higher foreseen demand

Article by Christian A., on February 4, 2015

Betting that the Buick Encore would remain a hot sell despite the arrival of some rival models, General Motors is expanding production capacity to hike the supply of the compact crossover to the United States by around 50 percent. Buick-GMC Vice President Duncan Aldred, told Automotive News in an interview on the sidelines of the National Automobile Dealers Association convention that GM is even diverting supply of the Buick Encore from other markets around the world as it anticipates more demand for the compact crossover.

GM builds the Encore at its production sites in Mexico, South Korea and Spain. According to US dealers, there is a four-month gap from the ordering to delivery – almost double compared to the gap for a US-build car.

Keith Hudson, dealer principal at Jim Hudson Buick-GMC-Cadillac in Columbia, S.C., remarked that the Encore attracts traditional import buyers, usually those aged 45 to 65 and are downsizing empty nesters.

GM was one of the first carmakers to introduce a subcompact crossover in the US, and is now reaping the results of that gamble. Aldred is confident that the head start made by the Buick Encore in the US compact crossover segment will allow it to still command a lead against newcomers like the Honda HR-V, Mazda CX-3 and Jeep Renegade as well as the Chevrolet Trax.

In 2014, sales of the Encore surged 53 percent to 48,892 units. He is also confident that sales of small crossover will not be affected by declining gasoline prices, unlike small cars.

The sales performance of the Encore surprised both the auto industry and GM. When GM introduced the Encore in early 2013, IHS Automotive expected sales of almost 25,000 for 2015. Encore, however, was already nearing 50,000 sales in 2014.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries