GM hikes Buick Encore production on higher foreseen demand

Article by Christian A., on February 4, 2015

Betting that the Buick Encore would remain a hot sell despite the arrival of some rival models, General Motors is expanding production capacity to hike the supply of the compact crossover to the United States by around 50 percent. Buick-GMC Vice President Duncan Aldred, told Automotive News in an interview on the sidelines of the National Automobile Dealers Association convention that GM is even diverting supply of the Buick Encore from other markets around the world as it anticipates more demand for the compact crossover.

GM builds the Encore at its production sites in Mexico, South Korea and Spain. According to US dealers, there is a four-month gap from the ordering to delivery – almost double compared to the gap for a US-build car.

Keith Hudson, dealer principal at Jim Hudson Buick-GMC-Cadillac in Columbia, S.C., remarked that the Encore attracts traditional import buyers, usually those aged 45 to 65 and are downsizing empty nesters.

GM was one of the first carmakers to introduce a subcompact crossover in the US, and is now reaping the results of that gamble. Aldred is confident that the head start made by the Buick Encore in the US compact crossover segment will allow it to still command a lead against newcomers like the Honda HR-V, Mazda CX-3 and Jeep Renegade as well as the Chevrolet Trax.

In 2014, sales of the Encore surged 53 percent to 48,892 units. He is also confident that sales of small crossover will not be affected by declining gasoline prices, unlike small cars.

The sales performance of the Encore surprised both the auto industry and GM. When GM introduced the Encore in early 2013, IHS Automotive expected sales of almost 25,000 for 2015. Encore, however, was already nearing 50,000 sales in 2014.

If you liked the article, share on:

Comments

Recommended

Nissan revealed that the new 2017 Rogue Sport crossover will be priced in the U.S. market at $21,420. Specifically, this is for the front-wheel drive version of the Rogue Sport...
by - April 26, 2017
Remember the E30 BMW M3? Yes, the one from 1990. If you remember it right, it was also the company’s most iconic car and probably one of the best BMW...
by - April 26, 2017
Ferrari is cooking up something interesting for us. The last time they released the 488 GTB was two years ago, followed by a 488 Spider and several versions of it....
by - April 26, 2017
After launching the latest version of the BMW M550i xDrive, the German carmaker is now introducing its diesel counterpart -- the new M550d xDrive (G30/G31). Available either as a sedan...
by - April 26, 2017
A lot of news has been going around about the 2018 Dodge Challenger SRT Demon lately, and people are arguing whether the 840 horsepower vehicle by Fiat Chrysler should be...
by - April 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries