GM hikes output of Buick Encore to cater to higher demand

Article by Anita Panait, on August 8, 2013

General Motors admitted underestimating demand for its Buick Encore small crossover in the United States, but is now making moves to address the shortage for the unit at its dealerships across the country.  One of those dealerships is Chris Haydocy's, located in Columbus, Ohio. His dealership is now bound to receive around 20 Buick Encores.

Following a hot launch in January 2013, shipments of the small crossover to US dealership have slowed down. Haydocy, dealer principal at Haydocy Buick-GMC, remarked to Automotive News that the Buick Encore was “absolutely red hot” when the unit first came out." But then came what he described as a “lag that kind of took the wind out of the sails.”

He said they are finally getting adequate supply for the first time in three or four months. GM said that it recently boosted Buick Encore’s production in South Korea to make up for its demand in the US. The Encore is being built alongside the Opel Mokka in GM’s Korean assembly lines, as they share the same platform. The Mokka is also gaining popularity in Europe.

Some US shipments of the Encore were held at a port in New Jersey for several weeks in May "pending a retrofit," some dealers were told in a memo at the time, worsening the already tight supplies for the small crossover. Buick spokesman Nick Richards said the retrofit was "inconsequential" to the vehicle's availability. He instead blamed supply shortages on underestimated demand, saying that sales of the vehicle were "triple or quadruple" GM's expected growth in the first few months.

Richards said they already increased production of the Encore, which means dealers who didn’t receive enough of the small crossover in the previous months “should be on their way to getting plenty." The Buick Encore is considered a pioneer in the emerging market for small premium crossovers, but other brands like Audi, Lexus, Lincoln and Cadillac are mulling to make similar offerings in the next two years.

Topics: gm, buick, buick encore

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries