GM hikes output of Buick Encore to cater to higher demand

Article by Anita Panait, on August 8, 2013

General Motors admitted underestimating demand for its Buick Encore small crossover in the United States, but is now making moves to address the shortage for the unit at its dealerships across the country.  One of those dealerships is Chris Haydocy's, located in Columbus, Ohio. His dealership is now bound to receive around 20 Buick Encores.

Following a hot launch in January 2013, shipments of the small crossover to US dealership have slowed down. Haydocy, dealer principal at Haydocy Buick-GMC, remarked to Automotive News that the Buick Encore was “absolutely red hot” when the unit first came out." But then came what he described as a “lag that kind of took the wind out of the sails.”

He said they are finally getting adequate supply for the first time in three or four months. GM said that it recently boosted Buick Encore’s production in South Korea to make up for its demand in the US. The Encore is being built alongside the Opel Mokka in GM’s Korean assembly lines, as they share the same platform. The Mokka is also gaining popularity in Europe.

Some US shipments of the Encore were held at a port in New Jersey for several weeks in May "pending a retrofit," some dealers were told in a memo at the time, worsening the already tight supplies for the small crossover. Buick spokesman Nick Richards said the retrofit was "inconsequential" to the vehicle's availability. He instead blamed supply shortages on underestimated demand, saying that sales of the vehicle were "triple or quadruple" GM's expected growth in the first few months.

Richards said they already increased production of the Encore, which means dealers who didn’t receive enough of the small crossover in the previous months “should be on their way to getting plenty." The Buick Encore is considered a pioneer in the emerging market for small premium crossovers, but other brands like Audi, Lexus, Lincoln and Cadillac are mulling to make similar offerings in the next two years.

Topics: gm, buick, buick encore

If you liked the article, share on:

Pin It

Comments

Recommended

To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
McLaren diehards, this is the moment that you're all waiting for. The British automaker recently publicized the teaser outline of its new automobile that will hit the streets soon, dubbed...
by - March 23, 2017
PSA seems very confident about conquering the world. The purchase of Opel/Vauxhall for €2.2 billion ($2.3B) from General Motors makes PSA the second largest car company, just behind the Volkswagen...
by - March 23, 2017
Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries