GM hires William Peffer Jr. to lead US sales for Cadillac

Article by Anita Panait, on October 4, 2013

General Motors has named William Peffer Jr. as Cadillac's vice president of U.S. sales and service, hiring him straight from Nissan Australia, where he was the chief executive. Peffer spent 13 years in Ford's U.S. sales division before transferring to Nissan in 2006. Peffer’s appointment will have him relocated from Melbourne, Australia to Detroit, where he will report to Bob Ferguson, senior vice president of global Cadillac.

Ferguson said in a statement that Peffer’s “experience and leadership apply directly” to the sales, service and customer experience areas that Cadillac considers as crucial to its brand. The post of vice president of U.S. sales and service had been vacant since June 2013, when former sales boss Chase Hawkins was dismissed due to an undisclosed policy violation.

As Cadillac’s vice president of U.S. sales and service, Peffer will lead the brand's sales and service staff in the US – around 100 to 150 employees --  and coordinate with its about 940 dealerships.

Peffer’s arrival at Cadillac comes as the brand posted a 29 percent surge in sales in the first nine months of 2013. Early this year, Cadillac set its eyes on a lofty goal of posting a 35-percent growth in U.S. retail sales for 2013. The brand’s surge has been boosted by strong demand for the ATS compact sedan and the XTS large sedan, which were included in the lineup in 2012.

GM commenced rolling out to dealers this week the first batches of the redesigned 2014 Cadillac CTS mid-sized sedan – a key launch for a premium brand that has positioned its lineup to compete head-to-head against German luxury brands. The CTS is one of the 10 new or redesigned vehicles that Cadillac is rolling out by mid-2015. The next offerings will be the redesigned 2015 Cadillac Escalade and the ELR plug-in hybrid – both set to be launched by spring.

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