GM is developing large luxury sedan for Cadillac that will define the brand

Article by Christian A., on August 22, 2014

General Motors is developing a large luxury sedan for Cadillac that will "define its brand" in terms of innovation and excellence, GM global product chief Mark Reuss disclosed. He said the vehicle is a prerequisite to competing against BMW, Mercedes-Benz, Audi and Lexus. "If we're a serious luxury carmaker, it's really important to us," Reuss said.

Cadillac’s chief engineer Dave Leone recently remarked to Bloomberg that a rear-wheel drive sedan would be rolled out in late 2015. The announcement is the first time that a GM official has publicly disclosed a timeframe for the sedan, codenamed LTS.

Reuss remarked Cadillac's entry in the large luxury sedan segment has to be “a symbol of excellence." Engineering mules of the LTS have been recently spotted at GM's proving ground in Milford, Michigan.

The LTS is expected to be underpinned by a new rwd platform, will be primed to compete against the Mercedes-Benz S-Class, BMW 7-Series and Audi A8. Reuss also downplayed Cadillac's dismal sales performance in the United States, where it posted a 2-percent drop in the first seven months of 2014.

GM’s global product chief remarked that it will take "a long time" for Cadillac to fully rebuild its product portfolio and convert it into sustained growth and strong sales.

Cadillac now trails behind BMW, Mercedes and Lexus for the race as the best-selling luxury brand in the US, a crown it last held in 1997. Reuss remarked that no single car would turn around Cadillac’s current situation, but a portfolio of products sustained in a long time will.

Topics: gm, sedan, cadillac

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries