For almost two weeks, General Motors will be holding a Black Friday sales promotion on some of its most popular vehicles. According to an e-mail sent to dealers, GM commenced the Black Friday Sales Event on November 20, 2013, and this will run until Dec. 2, 2013. The Black Friday Sales Event offers consumers across the United States the same discounted prices the carmaker is offering to employees of its suppliers.
The Black Friday Sales Event covers Chevrolet, Buick and GMC models, except those from Cadillac. Eligible models include the 2013 and 2014 Chevrolet Traverse, Cruze, Equinox and Malibu; Buick Enclave and LaCrosse; and GMC Acadia. GM’s supplier pricing is the dealer invoice price, plus destination charge and a $150 program fee, according to a GM spokeswoman.GM has been offering sales promotions to certain buyer groups in recent months.
For instance, GM in October gave big discounts to employees, retirees and their immediate families and even included aunts, uncles, nieces and nephews. The carmaker has also sweetened its discounts for active-duty military members. GM wrote in the e-mail that the Black Friday promotion is voluntary for dealerships, which will be required to sell eligible models to customers at the supplier price or less.
According to the e-mail, Chevrolet, Buick and GMC plan to advertise the supplier-pricing promotion on dealership and company Web sites, which will feature the line “the price you see is the price you pay.” GM highlighted in the e-mail that it is “very important” that any price advertising dealers will display is the final price available to the customer, excluding tax, title and license fees.