GM is launching series of ads for 2014 Chevrolet Silverado

Article by Anita Panait, on July 3, 2013

General Motors is launching its biggest advertising campaign in five years this July 4, 2014 to mark the start of a marketing campaign for the redesigned 2014 Chevrolet Silverado pickup.  GM is slated air a 60-second, "anthem" style commercial on the Fourth of July, only in Texas markets.  The commercial is set to an original song composed for Chevrolet, "Strong," performed by Will Hoge. 

The commercial spot includes shots of real Silverado owners -- a carpenter using a power saw and a father consoling his son after a loss on a Little League game. At the end of the spot, a voice says “Strong. For all the roads ahead,” in line with Chevrolet's new global marketing tag, "Find New Roads." 

According Chris Perry, Chevrolet's vice president of U.S. marketing, said the brand is staking out a fertile ground in the pickup segment through advertising that appeals to buyers' emotions and values.

He said that traditional truck and American values signified in the commercial -- selflessness, self-reliance, determination, commitment to family and community – are not “reflected much in advertising right now” since most truck advertising concentrates on the message of toughness and power.

Harvey Briggs, a consultant and advertising blogger who during his stint at agency Campbell-Ewald worked on Chevrolet truck advertising, told the brand is going back to its roots by "focusing more on what the Silverado means emotionally, not just functionally." GM will start airing the commercials nationally on the week of July 15, during the broadcast of Major League Baseball's Home Run Derby and All-Star Game.

If you liked the article, share on:

Comments

Recommended

In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries