General Motors is expected to appoint Alan Batey as the global boss for Chevrolet, a person privy with the carmaker's plan told Automotive News. Batey, who is currently GM's sales chief in the US, is expected to be named to the new post, which will be officially dubbed as Vice President for Global Chevrolet, this week.
The plan to appoint Batey to the new post was reported Sunday by The Wall Street Journal on its Web site. GM chief executive Dan Akerson has been indicating for months of his plans to appoint a global leader for Chevrolet in order to create clear accountability for the brand's growth in 140 markets around the world.
Akerson made a similar move in 2012 when he appointed Bob Ferguson as Vice President for Global Cadillac. With Akerson naming Cadillac and Chevrolet as GM's two "global brands, it only follows that a similar appointment would be made for Chevy.
Batey has been vice president of U.S. sales and service since June 2012. He also has been the carmaker's interim global chief marketing officer since July 2012, after the controversial exit of former marketing boss Joel Ewanick. Prior to his current post, Batey had held a number of sales and marketing positions for GM, including senior management posts in Korea, the Middle East and in some nations in Europe.
He was transferred to the US in 2010 after he was named as chief of US sales and service for Chevrolet. Akerson's latest move would come as GM rolls out 13 new or redesigned Chevrolet vehicles in the US this year and 12 more in international markets. GM launched the 2014 Impala sedan in April and 2014 Silverado pickup this month. GM is expected to introduce the 2014 Corvette Stingray in September 2013. [source: automotive news - sub. required]