GM launches Chevrolet/Buick/GMC Certified Pre-Owned Vehicles program

Article by Christian Andrei, on June 13, 2011

A two-year/30,000 mile standard vehicle maintenance will be offered in General Motors’ Certified Used Vehicles program, which is now known as Chevrolet/Buick/GMC Certified Pre-Owned Vehicles.

GM is making the change to raise the appeal of its Chevrolet, Buick and GMC vehicles and to increase their resale value too. Customers will not be charged for the oil changes based on each unit’s Oil Life Monitor system, tire rotations, and multi-point vehicle inspections.

The Certified Pre-Owned program that bears the Chevrolet, Buick and GMC names will still offer a 12-month/12,000-mile bumper-to-bumper warranty, and a five-year/100,000 mile limited powertrain warranty with 24-hour roadside assistance and courtesy transportation.

Meanwhile, the enhanced 172-point inspection (raised from 117 points) as well as reconditioning along with free trials of OnStar and Sirius/XM Satellite Radio will still be available as standard.

Jennifer Costabile, general director of marketing and sales support, GM Fleet and Commercial Operations, said that GM is doing this in response to customers who want more value for their money.

The GM Certified Used Vehicle brand in the U.S. will soon end but there will no changes to the Cadillac Certified Pre-Owned program. Don Johnson, vice president, U.S. Sales Operations, said that sales will get a boost from the improvements to its GM Certified Pre-Owned Vehicle program.

Press Release

Certified Pre-Owned Vehicles Get New Name and Features

Starting Saturday, two years of standard maintenance including oil changes will be part of purchasing a Certified Pre-Owned Chevrolet, Buick or GMC vehicle as General Motors moves to tie pre-owned cars, trucks and crossovers to its brands.

Owner Care, a first in the certified pre-owned vehicle industry that includes a two-year/30,000-mile standard vehicle maintenance program, will cover oil changes based on each vehicle’s Oil Life Monitor system, tire rotations, and multi-point vehicle inspections at no charge to the customer.

The Certified Pre-Owned program bearing the Chevrolet, Buick and GMC names will continue to offer a 12-month/12,000-mile bumper-to-bumper warranty, and a five-year/100,000 mile limited powertrain warranty with 24-hour roadside assistance and courtesy transportation. A more rigorous 172-point inspection – increased from 117 points – and reconditioning along with free trials of OnStar and Sirius/XM Satellite Radio will remain standard.

“Customers demand more value for their money, and we have responded,” said Jennifer Costabile, general director of marketing and sales support, GM Fleet and Commercial Operations. “We believe our enhanced program offers our customers an outstanding experience from the moment they drive their Chevrolet, Buick or GMC Certified Pre-Owned vehicle off of the lot.”

The GM Certified Used Vehicle brand in the United States is being phased out. The Cadillac Certified Pre-Owned program will continue unchanged.

According to Don Johnson, vice president, U.S. Sales Operations, adding more value to the GM Certified Pre-Owned Vehicle program will ultimately help the company sell more new vehicles.

“One of the most important things we can do is manage the business to help increase the value of Chevrolet, Buick and GMC used vehicles," Johnson said. “This increased value gives potential new vehicle customers more for their trade-ins, thereby lowering their ownership costs.”

For more information about Chevrolet/Buick/GMC Certified Pre-Owned Vehicles, to locate a dealer or to learn about the details of the warranty and benefits, please visit www.gmcertified.com.

About Chevrolet/Buick/GMC Certified Pre-Owned Vehicles

Chevrolet/Buick/GMC Certified Pre-Owned Vehicles are high-quality, reconditioned vehicles, available at participating Buick, Chevrolet and GMC dealers. Each Certified pre-owned vehicle features Owner Care, a two-year/30,000-mile standard vehicle maintenance program, and the first offering of its kind from any automotive manufacturer’s certified pre-owned program.

Topics: gm, buick, chevrolet, gmc

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